SEO for Law Firms, Solicitors & Lawyers in Brighton

Be found when people search for help—‘solicitor near me’, ‘family lawyer Brighton’, and other high‑intent queries. We combine local SEO, practice‑area pages and reviews to turn searches into calls and consultations.

As a specialist Law Firm SEO agency, we optimise your Google Business Profile, structure services by area of law, and build trustworthy mentions—so qualified enquiries rise month after month.

Step‑By‑Step Guide To Improve Your Law Firm SEO Rankings

Audit & Compliance

Run a technical and content audit, checking indexing, site hygiene and accuracy of legal service pages to surface quick wins.

Build Authority & Legal Citations

Earn mentions from reputable legal directories, chambers, local press and partners to strengthen authority and E‑E‑A‑T.

Measure What Matters

Track calls, contact forms and consultation bookings in GA4; improve what increases signed matters.

Results & ROI Reporting

Dashboards show rankings, Map Pack presence and new‑matter pipeline—with a clear action list each month.

Be Visible When Clients Need You Most

From urgent enquiries to planned matters, we’ll align SEO to your practice areas and locations so your firm is the obvious choice.

Book a Free Law Firm SEO Consultation

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What Are The Most Important Ranking Factors For Law Firm SEO?

Practice‑Area & Location Keywords

Target queries like ‘family solicitor Brighton’ or ‘conveyancing fees’, grouped by intent and urgency.

Site Structure & Service Pages

Organise practice pages (overview → sub‑services → FAQs) with strong internal links and clear CTAs.

Authoritative Links & Citations

Earn references from legal directories, associations and local media to grow domain authority and trust.

Reviews & Reputation

Request and respond to Google reviews; display testimonials and case studies to increase confidence and click‑through.

LegalService & LocalBusiness Schema

Use schema to clarify services, FAQs and locations—improving eligibility for rich results.

Mobile Speed & Accessibility

Fast, accessible pages with click‑to‑call and simple forms support urgent, mobile users.

How To Get Started With SEO For Lawyers

Audit & Priorities

Fix technical blockers, index bloat and thin content; shortlist pages with the fastest upside.

Maps & GBP Optimisation

Categories, services, hours, reviews and photos tuned to win the Map Pack.

Quality Link Building

Secure links from legal bodies, partners and local media to build authority and trust.

Practice‑Area Pages

Sharpen headings, metadata and internal links; add FAQs and proof points.

Content That Answers Client Questions

Explain costs, timelines and process to build confidence and conversions.

Reporting & Iteration

Track rankings, calls and consultations; iterate where revenue grows.

Grow Your Firm With Law Firm SEO

From sole practitioners to multi‑office firms, we build ethical, effective SEO that increases visibility and signed matters. Speak to our team for a plan tailored to your practice areas and locations.