SEO for Estate Agents & Letting Agents in Brighton

Appear when movers actually decide—on mobile, in Maps and across local results. We engineer branch and area visibility so sellers, buyers and landlords find you first, not the portal.

As a Brighton‑based Estate SEO agency, we structure branch/area pages, optimise Google Business Profile, and build authority through reviews and neighbourhood content—so valuations, viewings and instructions increase month after month.

Step‑By‑Step Guide To Improve Your Estate Agency SEO Rankings

Audit, Branch Health & Benchmarks

We crawl the site, score every branch/area page and compare you with nearby agents and portals to surface quick SEO wins.

Authority, Citations & Local Mentions

Consistent NAP, Rightmove/Zoopla profile alignment and local media mentions that reinforce brand trust and expertise.

Measure What Matters

Joined‑up tracking for calls, valuation forms, booked viewings and instruction rate—so we improve what moves the needle.

Results & ROI Reporting

Simple dashboards show rankings by area, Map Pack presence and pipeline impact—with a clear action list each month.

Branch & Area Visibility

Win ‘estate agents near me’ by tightening GBP categories, hours, reviews and photos—and pairing them with rich area pages.

Valuation & Enquiry Funnels

Instant valuation tools, lead magnets and CRO patterns that turn property and area research into booked appointments.

Partnership PR & Trust Signals

Neighbourhood guides, community sponsorships and supplier features that earn relevant links and brand mentions.

Be the First Choice in Your Patch

Own your local SERPs. From GBP to branch architecture and reviews, we’ll build durable visibility that feeds valuations and instructions.

Book a Free Estate SEO Consultation

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What Are The Most Important Ranking Factors For Estate Agency SEO?

Area & Property‑Type Keywords

Target ‘estate agents in [area]’, ‘letting agents [town]’, and property‑type terms like flats, HMOs or new builds, grouped by intent.

Branch & Area Page Structure

Organise branch, area and service content with clear navigation and internal links so users (and Google) can find it fast.

Trusted Backlinks & Citations

Earn references from portals, local directories and media to build domain authority and brand trust.

Reviews & Social Proof

Collect and respond to Google reviews; showcase case studies and sold/let results to increase click‑through and conversions.

Property & LocalBusiness Schema

Use LocalBusiness, Service, FAQ and (where relevant) Offer/Residence schema to enhance eligibility for rich results.

Mobile Speed & UX

Fast pages, click‑to‑call and simple enquiry forms keep movers engaged and more likely to book valuations.

How To Get Started With SEO For Estate Agents

Audit & Priorities

Fix technical blockers and index bloat; shortlist pages that can win ‘near me’ and area terms fastest.

GBP & Map Pack

Categories, services, review cadence and photos tuned to appear more often in Maps for each branch.

Local PR & Links

Earn mentions from community sites, sponsors and suppliers to strengthen authority where you operate.

Branch & Area Pages

Sharpen headings, CTAs and local proof; connect to relevant property types and recent results.

Guides & FAQs

Answer seller/landlord objections—fees, timelines, compliance—so more users choose to book a valuation.

Reporting & Iteration

Monthly SOV, Map Pack share, calls and valuation pipeline—then iterate for compounding gains.

Grow Your Agency With Estate SEO

From single‑branch independents to multi‑office networks, we build ethical, effective SEO that increases visibility and instructions. Speak to our team for a plan tailored to your branches, areas and targets.