Google Search is no longer just about ranking blue links. With AI-powered systems like SGE (Search Generative Experience), Gemini, and ChatGPT Search, users now get instant answers—without ever clicking a website. So the big question is: Is Google SGE killing website traffic, or simply changing where and how we rank? Let’s explore how AI search works in 2025—and what it really means for your SEO strategy.
Learn MoreYou followed Google's guidelines. You published helpful, original, expert-led content. But your rankings crashed in 2025. Google’s Helpful Content System promised to reward people-first content. But the rise of AI-powered search engines—like SGE, Gemini, and ChatGPT Search—has changed how “helpful” is defined. Even trustworthy, well-written sites are seeing traffic vanish. Here’s why it’s happening—and what to do now to survive in the AI search era.
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